BLOEI FACT SHEET
Updated 20 July 2026

ONE-LINE DESCRIPTION

Bloei turns pregnancy nutrition guidance into personal goals you can track, so you know what to focus on without having to think about it. Small meal-idea nudges help close open goals, while the country-aware food check answers, "Can I eat this?"

AT A GLANCE

Product: Bloei
Category: Health & Fitness
Platform: iPhone and iPad
Availability: Apple App Store
Launch: July 2026
Developer: Saku Studio
Based in: The Netherlands
Created by: Michelle and Joost
Price: Free + optional Premium
Advice regions: The Netherlands, Belgium, Germany, France and the United States
App languages: Dutch, English, German and French
Website: https://bloeiapp.com
App Store: https://apps.apple.com/app/id6783825562
Press contact: bloei@sakustudio.nl

THE STORY

Michelle and Joost are partners, parents and independent app developers in the Netherlands. Michelle creates her own apps through Saku Studio, while Joost does the same through RocketScience IT. Bloei is the app they make together.

When they were expecting their daughter, they paid close attention to all the healthy things that were good to eat during pregnancy. They wished for a simple way to keep track without having to hold every goal in their heads. That idea became Bloei, starting with a more useful everyday question than most pregnancy food information: what would be good to eat today?

The app turns nutrition guidance into a personal plan of aims, limits and things to avoid. It adapts to pregnancy stage, diet, dietary restrictions, number of babies and the country whose guidance the user follows. A separate food check provides a quick safety answer for individual foods without hiding whether that food also fits the user's diet.

Bloei is designed to feel encouraging, not judgmental, and keeps guidance practical and easy to act on.

KEY FEATURES

Personal daily plan
Track food groups, supplements and useful limits with clear progress for today and the week.

Country-aware food check
Search foods and brands for a safe, caution or avoid answer, with a plain-language explanation.

Personalization
Plans adapt to pregnancy week, trying-to-conceive or pregnant phase, diet, restrictions, multiples and advice region.

Meal ideas
Simple meals and snacks help close goals that are still open.

Weekly context
A short story explains what is happening during the current week of pregnancy.

Gentle reminders
Optional per-goal notifications can be scheduled around the user's day.

Privacy-minded by design
Profile and tracking data stay on the user's device or in their private iCloud account. Bloei does not use advertising trackers or sell personal information.

WHAT MAKES BLOEI DIFFERENT

Most pregnancy food tools concentrate on what someone cannot eat. Bloei pairs that high-intent safety check with a daily habit: a prescriptive but friendly plan of what to add, what to limit and what to avoid.

Advice region and app language are separate choices. A user can follow Dutch guidance in English, for example. That distinction matters because nutrition and food-safety recommendations do not transfer perfectly between countries.

BOILERPLATE

Created by independent app developers and parents Michelle and Joost in the Netherlands, Bloei is a pregnancy nutrition app inspired by their wish to keep track of the healthy things worth eating while they were expecting their daughter. Bloei turns broad nutrition guidance into a personal daily plan and combines it with a fast, country-aware food safety check. The app adapts to pregnancy stage, diet, restrictions, multiples and advice region, helping people make practical food choices with more clarity and less guilt.

IMPORTANT NOTE

Bloei provides general information and does not replace personal medical advice. Its editorial content has not been independently medically reviewed. Users should follow the advice of their own midwife, doctor or other qualified healthcare professional.

PRESS CONTACT

Bloei / Saku Studio
Email: bloei@sakustudio.nl
Website: https://bloeiapp.com
App Store: https://apps.apple.com/app/id6783825562
