Fact sheet
Product facts, the Bloei story, key features, boilerplate and press contact details in PDF and plain text.
For media and editorial use
Everything you need to tell the Bloei story.
Bloei is a pregnancy nutrition app created by two parents and independent app developers in the Netherlands. Download the fact sheet, full-resolution screenshots, founder portraits, brand assets and contact details in one ready-to-use folder.
Quick facts
Bloei at a glance.
Last updated
- Availability
- Download on the App Store
- Platforms
- iPhone and iPad
- Launched
- July 2026
- Price
- Free + optional Premium
- Advice regions
- Netherlands, Belgium, Germany, France and United States
- Languages
- Dutch, English, German and French
- Made by
- Michelle & Joost
- Publisher
- Saku Studio
Inside the kit
Publication-ready, and easy to use.
Full-resolution screenshots
Six English App Store images covering the daily plan, food check, meal ideas, personalization and reminders.
Brand assets
The light and dark 1024-pixel app icons and transparent Bloei wordmark, ready for editorial layouts.
Founder portraits
Full-resolution editorial portraits of Michelle and Joost, the parents and independent app developers behind Bloei.
Meet the founders
Michelle & Joost
Parents, partners and the two people behind Bloei.
Michelle and Joost are independent app developers in the Netherlands. Michelle creates her own apps through Saku Studio, while Joost does the same through RocketScience IT. Bloei is the app they make together.
When they were expecting their daughter, they paid close attention to all the healthy things that were good to eat during pregnancy. They wished for a simple way to keep track without having to hold every goal in their heads. That idea became Bloei: a practical, encouraging guide to what to eat, not only what to avoid.
Ask your questionsFrequently asked questions
Useful context, without the back-and-forth.
What makes Bloei different?
Bloei starts with what someone can add to their day. Its personalized nutrition plan makes that practical, while the food check gives a fast answer when someone wants to know whether an individual food is suitable during pregnancy.
Why does advice region matter?
Nutrition and food-safety recommendations are not identical everywhere. Bloei keeps advice region and app language separate, so someone can use the app in their preferred language while following information intended for their selected country.
Who can speak about Bloei?
Michelle and Joost are available for interviews about building Bloei together, the product decisions behind it and their perspective as parents creating a calmer approach to pregnancy nutrition.
Screenshot preview
A kinder kind of pregnancy nutrition app.
Press contact
Need another format, a fresh image or have some questions?
We are happy to help with editorial requests about Bloei.